Japanese Business Card Etiquette

You can only ever make one first impression. And your business card solidifies it.

That's why it's imperative not only to have a strong, professional card to hand out, but also to know how to present your card to someone. The little rectangle you extend represents what you have to offer a client or a contact -- and your presentation is part of the package.

In Japan, the exchange of business cards is ceremonious. Cards are presented with both hands, like a gift, and then admired and thoroughly examined. The amount of time you spend looking at the card shows your respect for the person -- hence, simply stashing the card in a pocket or purse is seen as rude.

Keeping this custom in mind is very helpful when doing business with a Japanese person ... but can also be applied to all of your professional encounters. Business cards are valuable, and should be regarded as such -- you can never show too much respect. It would be wise to take a cue from the Japanese and show extra consideration when exchanging business cards -- people will remember the care with which you regard them.

Let the lasting impression you leave be not only your card, but your outstanding etiquette.